Cripes, you'd think by now we'd be over the "if it can't be measured, it doesn't exist" idee fixe. Of course, live and let live would solve the problem but some folks just love to fight.
Extra Credit: "Idefix" is the name of Obelix's dog in the "Asterix" comix. Almost all the names are puns; my favorite is "Ielosubmarine."
http://fr.wikipedia.org/wiki/Liste_de_personnages_d%27Ast%C3%A9rix